LIA JIYUN KIM

RSVP
WE BELONG HERE
NIKE CITY CONNECT
JOHN HARDY
SAMSUNG Z Flip 5
SAMSUNG Lunar New Year
SAMSUNG Holidays  
MET-RX  
OPERA AIR
NUCKSAL X CADEJO ALBUM

/IMAGINE
2022
2022
2024
2024
2023
2024
2024
2024
2025
2022



About

Email
Instagram

©2025 Lia Jiyun Kim

SAMSUNG Z FLIP 5 CAMPAIGN CASE STUDY


2023 (Team | U.N.N.A.M.E.D.)
Contribution: Art direction, Production

Inspired by the concept of "FLIP," custom typography was developed to embody the device's innovative and dynamic nature. 
The design approach highlights the Z Flip 5's flexibility and modernity, creating a cohesive visual identity that aligns seamlessly with its design.