SAMSUNG Z FLIP 5 CAMPAIGN TYPOGRAPHY EXPLORATION

2023 (Team | U.N.N.A.M.E.D.)
Contribution: Art direction, Production

Exploratory project exploring how visual identity can embody product experience.
Inspired by the concept of "FLIP," custom typography was developed to embody the device's innovative and dynamic nature.
The design approach highlights the Z Flip 5's flexibility and modernity, creating a cohesive visual identity that aligns seamlessly with its design.