2025
Audio Intuition → Visual Logic.
Crafting a scalable identity system that visualizes the invisible dialogue between music and machine.
[Coming Soon.]
2023
9 MLB Identities → 1 Cohesive Diamond System.
A generative AI-powered visual synthesis designed to anchor high-visibility OOH and immersive event environments.
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2022
Concept: 'To You' → Execution: Bold Physical Pressure.
Capturing the tactile sincerity of a written letter to visualize the lyrical depth and sonic density of Nucksal and CADEJO.
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2025
Conceptual Ideation → Structural Governance.
Contributing to bi[o]hub's early-stage visual research and establishing the definitive motion language and guidelines that anchor the brand's digital presence.
[Coming Soon]
2025
Abstract Data → Generative Visuals.
Populating TILT's cards with distinct, AI-generated imagery to enhance the visual logic of AI securities.
[Coming Soon]
2023
Hardware Logic → Typographic Motion.
A conceptual exploration of the Samsung Z Flip 5 identity, distilling its innovative mechanism into a dynamic visual grammar and flexible brand system.
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2024
Heritage Refresh → Scalable Design System.
Leading the visual transformation of Gulfstream Casino, codifying the brand architecture for high-visibility OOH, direct mail, and a fully implemented web presence.
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2023
Concept Sketching → Global Design Standard.
Defining the early UI trajectory for ABB through strategic visual exploration and interface proposals that became the foundation for their award-winning design.
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2024
Luxury Aesthetics → Generative Synthesis.
Engineering a bespoke AI floral system for John Hardy, defining the visual and kinetic standards for a seamless, tech-forward Mother’s Day digital experience.
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2025
Retro Aesthetics → Modern Viral Success.
Architecting the unified 80s visual strategy for MET-Rx Flex, encompassing e-commerce, Amazon, and retail POP. Directing the John Cena campaign video to bridge nostalgic storytelling with record-breaking digital conversion.
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2022 MFA project updated in 2026
The Words We Repeat → The Worlds We Build
LINK TO THE WEBSITE
This project addresses the critical relationship between language and reality. By developing a custom web tool that parses conversation history, I explore the potential of Generative AI to act as a bridge between abstract data and human emotion.
Every definition in this system is shaped by internal logic and shared breath, proving that even in a digital-first world, our most frequent vocabulary remains the most robust architecture of our togetherness.
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2022
Digital Isolation → Secure Human Connection.
RSVP was conceived as an invite-only virtual platform to ensure participant safety and integrity during the global pandemic.
I developed a visual identity where the logomark symbolizes inclusivity, balancing strict security protocols with an intuitive design to foster deep community engagement.
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2022
Scretletter.com
Digital Decay → Physical Permanence.
By archiving the fleeting moments of real-time digital blurring into the raw texture of Risography, I explore the duality between data ephemerality and physical endurance.
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2023
Cultural Barriers → Tangible Mechanism of Inclusion.
A strategic branding system for Otis Design Week that fosters cross-cultural community through tangible identity expression.
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2026
Concept: Hanbok → Redefinition: Speculative Future.
An AI-art direction exploration awarded 1st place in the AI Master Award, deconstructing and reimagining Korean traditional attire through generative visual synthesis.
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2026
Organic Form → Digital Synthesis.
A generative exploration of post-biological existence, visualizing the harmony and tension between natural heritage and speculative technology. Part of a continuous study on the 'Coexistence of Conflicting Worlds.'
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