NIKE CITY CONNECT

2024 ( (Team; U.N.N.A.M.E.D.)
Contribution: Pattern design, Art direction(Midjourney), Production

Provided pattern design and art direction, leveraging MidJourney to create dynamic and visually striking elements. Drawing inspiration from assets representing each of the nine teams, I crafted diamond-shaped patterns to resonate with Nike Diamond branding. These patterns were prominently featured in event activations and out-of-home (OOH) campaigns, enhancing the project's overall aesthetic and thematic cohesion.